The greatest innovation in social has yet to happen, but it will not be driven by free messaging, video or hybrid integrations – but by the Internet of Things.
'A platform needs to be created that incorporates all the data people care about, makes sense of it and presents it in a unified and simple way that is relevant to each individual'.
The Internet of Things (IoT) is now a pretty mainstream concept, but when it was first mooted there were many that felt it was nothing more than a marketing ploy.
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