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7 things to learn from a recent IoT webchat

Highlights from our latest webchat on what the rapid rise of ad tech means for brands, publishers and agencies

First we must accommodate multiple standards

Mark Lee, chief commercial officer, Intamac

Standards are of course important, but it will take some time yet for standards to be universally adopted or any single/set of standards to become ubiquitous - if ever. In the meantime, which may well be a very long time solutions need to be deployed, services offered and real world problems solved.

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