ears ago the purpose of a brand was clear and simple. It provided a mark of trust and quality. In a market with counterfeits and snake-oil salesmen, the brand was a mark of reputation and guaranteed a certain level of performance.
During post-war Britain when products were still scarce due to rationing, no one could afford to waste money on a disreputable product. A host of household names asked consumers to put their trust in them, making them a regular item on their shopping list. Certainty and stability was what we were looking for and brands became part of that reassurance.
Click the link below to read the full article.
©Siretta Ltd 2018