Why the IoT will be at the heart of the next social innovation

Article by Ben Rossi

The greatest innovation in social has yet to happen, but it will not be driven by free messaging, video or hybrid integrations – but by the Internet of Things.

'A platform needs to be created that incorporates all the data people care about, makes sense of it and presents it in a unified and simple way that is relevant to each individual'.

The Internet of Things (IoT) is now a pretty mainstream concept, but when it was first mooted there were many that felt it was nothing more than a marketing ploy.

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